KUALA LUMPUR, 18 January 2023 – As part of its strategic transformation journey, and leveraging on its unrivalled reach and retail footprint to connect Malaysians for a better tomorrow, Pos Malaysia Berhad (“Pos Malaysia”) launched its first collaboration with PETRONAS Dagangan Berhad’s Café Mesra food and beverage (“F&B”) outlet, with the aim to creating an even more exciting in-store experience and offering further retail convenience at the post office.

Pos Malaysia Berhad’s Group Chief Executive Officer, Charles Brewer said, “We sit on this incredible retail footprint that connects all Malaysians across every kampung, town and city, and we are very happy to partner with Café Mesra. We will leverage on our millions of square feet of retail space across more than 600 locations to provide our consumers with incremental choice and convenience. It is all about delivering the smile in the last mile, and now our customers will be able to save time and buy from a great selection of food and beverages at our pilot locations.

“We are really excited about our retail transformation strategy and look forward to announcing more exciting updates soon,” said Brewer.

The Store-Within-A-Store (“SWAS”) will first pilot in three locations with Café Mesra – General Post Office (“GPO”) Dayabumi, Kuala Lumpur; Post Office (“PO”) Taman Sri Tebrau, Johor; and GPO Shah Alam, Selangor. 1During the launch period, Café Mesra is giving way free coffee with RM100 minimum spend at the GPO Dayabumi outlet and offering free doughnuts for any bill payment and parcel drop-off at GPO Dayabumi.

Mesra Retail & Café Sdn Bhd, Chief Executive Officer, Ian Malcolm Cruddas said, “We are thrilled to partner with Pos Malaysia to open our 41st Cafe Mesra outlet that supports our aspiration to deliver quality yet affordable Cafe Mesra coffee and food experience to customers. The Cafe Mesra outlets here at GPO Dayabumi KL, and later in Shah Alam, Tebrau and Bangi are testament to our pursuit of making our customers' everyday lives simpler and better, providing access to our offerings and greater convenience to people beyond our vast network of PETRONAS stations.”

Back in July 2022, PETRONAS Dagangan Berhad launched Café Mesra, a new growth venture to further grow its non-fuel portfolio in the F&B business. Offering customers quality coffee and food experience with emphasis on fresh and healthy ingredients at affordable prices, the café’s range of offerings include barista-quality handcrafted coffee, featuring its signature Mesra Latte.

Since its launch, Café Mesra is now available at 41 outlets including PETRONAS stations and kiosks.